WHAT WE DO

Stories are the connective thread of humanity, the way we bring ideas and change into the world. It captures the heart and the mind, opening people’s eyes to things outside their lived experience, showing the humanity behind so many of the “social issues” that dominate news cycles.

Our job is to connect stories with true, long-term change.

As pioneers of the social impact entertainment space, we developed a new model of engagement that bridges the gap between entertainment and advocacy, building partner coalitions for each campaign with the goal of driving audience engagement in real-world change. Our work has touched numerous aspects of human rights and social justice, bringing hard-hitting campaigns and major celebrity engagement to issues as diverse as child slavery, campus sexual assault, ethnic cleansing, mental health, animal rights, human trafficking, food safety, refugees, climate change, and much more. 

We start by building a bespoke strategy for each project, looking at the specific issues addressed in the film. We contact leading organizations and experts in the space, engaging them to develop the key calls to action and advocacy initiatives we will push during the campaign. Leading into the release of a project, we work closely with the filmmaking teams, distributor, public relations firm(s), and partner coalition to drive audiences to the film and to engage in the issues, and then we steward the campaign after release.